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Lynne Hoenes, our Head of Marketing, talks about meeting our partners abroad.

A part of my role as Head of Marketing is to attend workshops and exhibitions designed to meet new educational tour operators.  These events are a wonderful opportunity to meet new partners from around the world – all in one room!

I pre-make appointments and at the event, each educational tour operator comes to my table for a 20 – 30 minute meeting.  In that time, I need to make Hilderstone stand out as being a language school they would like to send students to.  Of course, there is a lot of follow-up afterwards and getting to know each other on a professional basis.

Our partner educational tour operators are paramount to our student recruitment activity and have a very important role in helping students to enrol in the best possible school to meet their personal needs and goals.

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